Customized, account-level intelligence will change the way your organization goes to market. Optimize territories, drive revenue, increase productivity and create more targeted, higher quality marketing programs.
Advanced Demand Generation (ADG) provides the real-time insight, tools, and resources that will inform go-to-market strategy across your entire business — driving revenue and pipeline, while giving you the power to optimize sales territories and planning, increase productivity and create more targeted, higher quality marketing programs.
Imagine going to market with:
- Insight to ensure that your sales reps are focused on the accounts with the highest proclivity to buy
- Intelligence to get in front of open opportunities fast — and first, before your competitors
- Freedom to allow your reps to concentrate on closing and nurturing business, instead of cold calling
- Power to hire, staff and allocate resources for accounts with real revenue potential — taking the guesswork out of sales planning
- Knowledge of competitors' footprints — with real-time information and a competitive attack plan
- Alignment across all sales and marketing activities targeted to open opportunities, not demographics
That's reality for BAO Clients.
With our Advanced Demand Generation service, we provide you with invaluable market research to guide your go-to-market strategy. We assess the market's needs — finding out who's buying, how quickly they want to move, and how your solution fits into their plans. It’s that insight that allows you to apply the right resources and budget to the right accounts — driving unprecedented pipeline and revenue.
And, using the BAO Intelligence Center, this insight becomes portable and accessible 24/7. Available via an app on the iPad® or desktops using Internet Explorer, the Intelligence Center allows you to consume and share visual data immediately.
Here's how it works:
- BAO conducts live profiles with your potential targets, getting the answers you want — buying plans, budget, timeline, and decision makers.
- We score findings based on buying behaviors, and segment to highlight priority accounts — active initiatives, pains your solution can solve or "green field" opportunities. This insight is pushed directly to your Intelligence Center so you can consume, navigate and share it in real time.
- In the meantime, BAO is moving quickly to get you in front of those deals — via appointment setting, scheduling face-to-face meetings with the people holding the purchasing power.
BAO scores findings based on
buying behaviors, then segments
to highlight priority accounts so you
know who's buying, how quickly
they want to move, and how your solution fits into their plans.
It's actionable market intelligence that no one else can deliver — and the resources that will turn that intelligence into real pipeline. That's the power of ADG. Learn more.
