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BAO at a Glance
Analyst firm Sirius Decisions profiles BAO’s service offerings, implementation processes, and business model. |
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Building the Complete B-to-B Account Profile
Account-based marketing and sales effectiveness depend on gathering intelligence at a company/account level. In this brief, analyst firm Sirius Decisions describes the components of account profiles that provide actionable information that helps sales and marketing make better decisions. |
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Targeting: It's All Relative
In this brief, analyst firm Sirius Decisions introduces relative targeting, a concept that helps organizations focus their demand creation efforts on the world of probability versus possibility. |
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Jumpstart Public Sector Sales Cycles
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