Increase Sales Productivity and Maximize Marketing Investments with BAO Lead Qualification
Maximizing the ROI on your marketing investments requires targeted follow-up that puts your sales team in front of the most promising prospects, at precisely the right time, delivering the right message. But that rapid and intelligent follow-up can be a challenge.
SiriusDecisions tells us that it takes eight to 12 calls to connect with a decision-maker by phone, even if there's interest in your products or solutions. And, by some estimates, up to 40 percent of all inbound leads never receive any kind of sales follow-up at all. The bottom line is that successful follow-up requires resources.
There's a lot to lose if there's no follow-up – marketing has no visibility into campaign ROI, and those leads that were initially hot will very quickly go cold.
Don't leave money on the table – make the most of your marketing investments with BAO Lead Qualification.
BAO Lead Qualification allows you to confidently hand off the "heavy lifting" of qualifying leads.
With a team of Inside Sales Representatives each making an average of 175 calls daily, we have the expertise, infrastructure and resources to execute real-time follow-up with all of your leads, inquiries and suspects, giving you insight into which ones:
- Meet your sales qualification criteria and hold a potential opportunity;
- Should be returned to marketing for ongoing nurturing; or
- Should be removed from the database.
